Previously, Jha was working with ESPN where he was leading brand and content marketing for both ESPN Cricinfo and ESPN.in.
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Kolkata Knight Riders announces the appointment of Kaustubh Jha as head of marketing. Jha comes with over 10 years of experience in partnerships, content marketing and campaign management. He joins KKR from ESPN, where he was leading brand and content marketing for both ESPNcricinfo and ESPN.in.
Kaustubh Jha
Venky Mysore, CEO and MD, KKR, says in a press release, “We are delighted to have Kaustubh on board to lead the marketing and fan building initiatives of the Knight Rider brand, which is not only the leading brand in IPL but through our presence in CPL & other initiatives around the world has genuinely become a global brand."
Prior to ESPN, Kaustubh was part of marketing, business and consumer insights team at MTV, Viacom18 Media.