FCB Ulka appoints Anindya Banerjee as ECD

Banerjee will be based out of Mumbai office and will work closely with Keegan Pinto, creative head - FCB Ulka (West) and NCD.

In a recent announcement, FCB Ulka has appointed Anindya Banerjee as the executive creative director, FCB Mumbai. In his role, Banerjee will be working closely with Keegan Pinto.

Anindya Banerjee

With twenty-three years of experience in the advertising arena, Banerjee has been associated with Scarecrow M&C Saatchi, Law and Kenneth, Publicis, Contract Advertising and Ogilvy in the past.

His memorable work has won him accolades at national and international award shows. He has also performed jury duties at distinguished industry platforms. Some of the brands that he has worked on, in the past are, NIIT, IBM, Maggi (Me and Meri Maggi), Limca (Fresh Ho Jao) and Hungama.

Commenting on the appointment, Keegan Pinto - creative head - FCB Ulka (West) and national creative director, says in a press release, “Andy comes with immense experience in pedigreed agencies like Ogilvy, Contract and Publicis. But more importantly, he also brings along the merit and nimbleness of an agency like Scarecrow M&C Saatchi. A start-up spirit which is extremely relevant in contemporary times. "

Keegan Pinto

Speaking on the new role, Banerjee, says in a press release, “FCB Ulka has some of India’s greatest brands. In 2018, it created history by sweeping almost all the awards shows thanks to Shindoor Khela for The Times of India. So, when Keegan Pinto offered me a chance to be a part of the Ulka family, I had no hesitation in saying yes.”

Banerjee also has been a visiting faculty for Sri Aurobindo Centre for Arts and Communication, New Delhi and a travel writer for the magazine Car n’ Style.