Max Life Insurance appoints Rahul Talwar as SVP and head – Marketing

Talwar will be based at Max Life’s corporate office in Gurugram.

Life insurance company Max Life Insurance, has appointed Rahul Talwar as senior vice president and head-Marketing of the company. Talwar will be based at Max Life’s corporate office in Gurugram and will report to Manik Nangia, director-Marketing and chief digital officer.

Rahul Talwar

In this role, Talwar will lead Max Life Insurance’s brand and marketing activities and will be instrumental in further accelerating the brand’s journey across touchpoints in the country. He will work with the leadership team to strengthen the company’s position.

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With over 14 years of experience in the FMCG sector, Talwar joins Max Life Insurance from McVitie’s (Pladis Global) where he led the marketing function for India and South Asia. Previously, he has had stints with PepsiCo and Aditya Birla Group.

Speaking on the appointment, Manik Nangia, director-Marketing and chief digital officer, Max Life Insurance says, “Rahul (Talwar) is an exciting addition to the Max Life Insurance family. He brings along a depth of experience in brand and marketing and we look forward to leverage his experience to scale Max Life’s marketing efforts nationally.”

Commenting on his new role, Talwar says, “It is an exciting time for the life insurance industry and I am thrilled to be working with the team at Max Life Insurance. I have had the privilege of working with some of the dynamic brands in the country and abroad. It would be great to share the practices with the team here in creating engaging and meaningful experiences for our customers and partners across platforms.”