MUFTI appoints Vipul Mathur as chief operating officer

Mathur will be responsible for augmenting consumer experiences and propelling the brand towards stronger growth.

Clothing and fashion brand MUFTI, has announced the appointment of Vipul Mathur as the company’s chief operating officer. Mathur brings along 20 years of experience in brand management, retail operations and merchandising and has had stints at organizations like Aditya Birla Fashion and Retail, Madura Fashion and Lifestyle and Van Heusen among others. Prior to joining MUFTI, Mathur was brand head for SKULT.

Vipul Mathur

In his current role at MUFTI, Mathur will be responsible for augmenting consumer experiences and propel the brand towards stronger growth.

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Speaking about bringing Mathur's appointment, Kamal Khushlani, founder and managing director - Credo Brands Marketing, says, “We are delighted to have Vipul (Mathur) as a new addition to our top management team. Mathur’s credentials and deep understanding about brands will play a crucial role in building MUFTI as a global fashion brand with Indian roots.”

Commenting on his new assignment, Vipul Mathur, the newly appointed chief operating officer, MUFTI Credo Brands Marketing, says, “I look forward to embarking on a new chapter in my career with the Indian denim brand. With the branding landscape becoming immensely cluttered and competitive, it is stimulating to come up with fresh and unique ideas for a brand in order to stand out. MUFTI has a strong product offering and a supply chain system, which makes it a very stable organization and brand. My focus will be to enhance consumer experience at all touch points with the brand and expand its product offering to make it a true lifestyle brand. I strongly believe that MUFTI will cross the 1000 crore mark 4 years from now. It is exhilarating to be part of the company during this exciting journey.”

Mathur will be succeeding Harbir Singh Sidhu who has helped direct MUFTI towards becoming a success.