Thinkstr appoints Sanjay Tandon as CEO

Previously, Tandon worked with RSPL Group as consumer marketing head.

In a recent announcement, idependent agency Thinkstr has brought Sanjay Tandon on board as chief executive officer. Former chief operating officer at FCB Ulka Delhi, Tandon was last with the Indian FMCG giant RSPL as consumer marketing head for one of the verticals.

Satbir Singh, founder of Thinkstr, says in a press release, “As we grow and expand, we needed someone who’d bring much-needed method to the madness. Sanjay comes with years of solid experience across telecom, automotive, e-com, FMCG, durables, lifestyle categories. Not only has he run a large agency office, he brings precious experience from the other side, having been a client. That understanding of business dynamics makes Thinkstr’s offering stronger. And to top it all, he’s a friend of nearly two decades!”

Sanjay Tandon

Commenting on his appointment, Tandon, says in a press release, “When I met Satbir, it was like continuing from where we left when we worked together professionally in the past. We share a passion for being very consumer centric, client focused and doing work that places our brands ahead of the curve in the market.”

He adds, “Marketers are today fragmenting their energy and focus across multiple agencies, suffering cost inefficiency, lack of agility and inadequate senior level expertise to navigate their brand’s journey in the consumer’s life. At Thinkstr, we are geared to think ahead and deliver marketing programs with excellence.”

Focused on the digitally savvy consumer, Thinkstr works with NITI Aayog, William Grants’ Glenfiddich, Twinings, Usha International, Soothe Healthcare, among others.