GroupM's Laya Menon joins Initiative as executive vice president

Menon will be based in Bangalore and report to Vaishali Verma, CEO, Initiative.

Initiative, the full-service media agency network of IPG Mediabrands, has appointed Laya Menon as executive vice president. She will be based in Bangalore and report to Vaishali Verma, CEO, Initiative. In her new role, Menon will drive Initiative’s business growth and profitability in Bangalore which handles e-commerce major Amazon, MRF, 3M and others.

Menon joins Initiative from GroupM where she spent 15 years. Her last assignment at GroupM was with the Mindshare network where she was leading the Bangalore units as principal partner-client leadership. Menon also oversaw the south business for Motivator at GroupM.

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Speaking about her new role, Menon, says, “... I am excited to begin the journey with IPG Mediabrands family, lead the next wave of growth for Initiative and deliver results for our clients.”

An alumni of Delhi University and IMT Ghaziabad, Menon has over 19 years of experience and has worked in various organisations - including Universal McCann, Carat, Maxus, Motivator and Mindshare.

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Commenting on Menon's appointment, Vaishali Verma, CEO, Initiative, says, “I welcome Laya (Menon) to the Initiative family. Laya’s strengths include business management, strategic thinking and client relationship and I am confident that she will strengthen and grow the agency through Initiative’s Culture Velocity.”