MX Player ropes in Viraj Jit Singh as revenue head

Singh brings with himself over 19 years of experience in sectors like broadcasting, entertainment and amusement parks.

MX Player, the local video platform, has recently announced the appointment of Viraj Jit Singh as its SVP and head - revenue. Singh brings with himself over 19 years of experience in sectors like broadcasting, entertainment and amusement parks.

Prior to joining MX Player, Singh was responsible for revenue generation, communication and marketing strategy for top brands like Viacom18 Media Pvt. Ltd., KidZania India, ESPN Star Sports and Reliance Broadcast Network.

On his move to MX Player, Viraj Jit Singh says, “I am excited and looking forward to my new role in the MX Player family. The OTT space has witnessed tremendous growth in the past few years and I look forward to applying my diverse skill-set to strengthen MX Player’s position in the market.”

Viraj further added, “The company has aggressive and exciting plans to reach out to a large consumer base and I am eager to working with the dynamic team and contribute to its rapid growth.”

Commenting on Viraj’s appointment, Karan Bedi, CEO, MX Player says, “I am delighted to welcome Viraj to MX Player. He brings with him a rich tapestry of experience that will be a great asset for our venture. Viraj’s extensive leadership and expertise across markets make him a terrific addition to the growth and strategy of MX Player.”