Sumit Negi moves to Dentsu Impact as executive creative director

He will operate out of the Gurgaon office and will report into Anupama Ramaswamy, the national creative director.

Dentsu Impact, the creative agency from Dentsu Aegis Network has recently strengthened their creative function with the appointment of Sumit Negi as an executive creative director. He will operate out of the Gurgaon office and will be reporting to Anupama Ramaswamy, the national creative director.

Negi's key responsibility would be to take care of the creative output for Maruti Suzuki. He comes with 18 years of experience which includes handling brands like Mortein (India and International), Microsoft, Telenor, Del Monte India, MAAZA, Samsung Mobile Phones, Grey Goose Vodka, Whirlpool, NIIT, MOTOROLA, Hutch, Hyundai, and LG.

Sumit Negi

Anupama Ramaswamy

Soumitra Karnik

Previously, he has worked in various agencies such as HAVAS, Leo Burnett, Contract, Ogilvy, DDB Mudra, and Grey.

Commenting on his new role, Sumit Negi says, "Dentsu Impact is where things are on a roll. It's great to be a part of an organisation which exudes positive energy. Cars have always fascinated me and having to mainly work on a brand which has been a leader for decades and is transforming itself, is an exciting challenge. Nurturing creativity to reach business milestones is what I will be aiming for at Dentsu Impact. Being a team player, I look forward to help in raising the bar and adding to the spirited environment in this place which Soumitra and Amit have kept alive. With Anupama at the helm of things, it is going to be a drive on top gear."

Talking about Negi joining the team, Anupama Ramaswamy, national creative director, Dentsu Impact, says, "Sumit is a rare blend of calmness and energy. He understands the automobile category and knows the pace of the account. He is talented, passionate and, at the same time, mature. I believe he will help us in this journey of growing Dentsu Impact to new heights."

Echoing a similar sentiment, Soumitra Karnik, chief creative officer, Dentsu Impact adds, "Sumit's maturity, calm demeanour and the manner in which he leads his team, is what sets him apart. His passion and knowledge of cars give Dentsu Impact an added edge. We are very happy to have him and wish him a fabulous future."