Isobar promotes Shamsuddin Jasani to Group MD for South Asia

He will be responsible for the Isobar portfolio across the South Asia region.

Isobar, the digital agency from Dentsu Aegis Network, has elevated Shamsuddin Jasani (Shams), erstwhile managing director (MD), Isobar India to the expanded role of Group MD Isobar - South Asia.

As part of his new role, Jasani will be responsible for the Isobar portfolio across the South Asia region. In addition, he will also continue as the executive sponsor for AMNET India operations and will continue to report to Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network.

Commenting on the appointment, Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network, says, "Shams has proven himself to be a strong leader and has built Isobar India into one of the leading digital agencies of the country. I am sure with his leadership skills and focus, Shams’ expanded mandate will help Isobar into continuing its progress and growth across South Asia region.”

Commenting on his new role, Shams says, “I’m extremely happy to have been honoured with this new role. Even as Isobar India continues to grow, I am committed to leading our team in our persistent desire to create better brand experiences for our clients and their customers across South Asia. I look forward to carrying the legacy of Isobar and our global vision on the importance of brand commerce and digital transformation in building client businesses across the world."