Eureka Forbes ropes in Sameer Wanchoo as new CMO

In this role, he will be responsible for leading all the marketing activities across categories.

In a bid to strengthen its leadership team, Eureka Forbes Ltd, India's leading health and hygiene Company, has recently announced the appointment of Sameer Wanchoo as the company's new chief marketing officer. In this role, Wanchoo will be responsible for leading all the marketing activities across categories, accelerating the company's growth and strengthening the brand's overall leadership position.

Sameer Wanchoo

Wanchoo is an accomplished marketing professional who brings with him two decades of experience across diverse consumer businesses. An astute knowledge of marketing management, customer insights and market planning in the Fast-Moving Consumer Goods (FMCG) sector are his core competencies. Prior to this, he was associated with Cavin Kare India as vice president, marketing, focusing on establishing their digital centre of excellence, research and scaling up e-commerce for the personal care segment. Wanchoo has also worked with organisations like Pantaloons Retail India Ltd, Dabur India Ltd and Mattel India Pvt. Ltd.

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In the internal realignment, Shashank Sinha, a veteran at Eureka Forbes Ltd., earlier responsible for the marketing function, moves into the role of chief transformation officer leading business transformation.

On this occasion, Marzin R. Shroff, MD and CEO at Eureka Forbes Limited, says in a press note, "Sameer is a proven industry marketer who will bring his leadership and experience to enhance Eureka Forbes' brand, creative and marketing strategies. We are delighted to have him on board and are confident that his immense expertise in strategic marketing and brand management will augment the organisation's growth and help in strengthening Eureka Forbes' brand values and mission".