Dentsu Webchutney appoints Pravin Sutar as executive creative director

Sutar will be based out of the agency’s Mumbai office.

Dentsu Webchutney, a digital agency from the Dentsu Aegis Network has appointed Pravin Sutar as executive creative director. Sutar will be based out of the agency’s Mumbai office. His last stint was with Leo Burnett, where he handled brands including HDFC Bank, HDFC Life and Amazon.

Pravin SutarWith over 17 years of experience in the industry, Sutar is all set to lead the charge for the agency.

Nishi KantCommenting on Sutar's appointment, Nishi Kant, EVP and branch head says, “It’s great to have someone of Sutar’s experience on board in the digital environment. His enthusiasm for his craft, I'm hoping, will spread infectiously through the agency."

Commenting on his appointment, Sutar says, “We all say advertising is moving towards integration between mainline and digital. I’ve always thought that the best way to create madness is to be a part of the method and that brings me to my switch from close to two decades in Mainline to a future in Digital.”

Sutar further adds, “There’s no denying that mainline has its own charm and I feel grateful for having carried that understanding with me. For a while now I’ve seen a similar charm in digital as well. The scope of being relevant through content, engaging through craft and clever with innovations is exciting, to say the least. I find Dentsu Webchutney to be the most cutting-edge and innovative digital agency. I look forward to being able to contribute and learn as we move forward.”