Director & Adman Pradeep Sarkar passes away at 67

Sarkar was known for creating iconic campaigns like Cadbury’s “Pappu Paas Ho Gaya”, Eveready’s “Give Me Red” and Catch Masala’s “Chinese Whisper”.

Pradeep Sarkar, a writer, director, ad-filmmaker and founder of Apocalypso Filmsworks passes away at the age of 67.

He was on dialysis and his potassium levels dropped drastically. He passed away in a hospital, where he was rushed after his health deteriorated at 2:30am, according to media reports.

Sarkar had worked on more than 3000 ad films, including iconic campaigns like Cadbury’s “Pappu Paas Ho Gaya”, Eveready’s “Give Me Red” and Catch Masala’s “Chinese Whisper”. He also did a series of ads for Aaj Tak that aimed at promoting credibility over sensationalism.

He left a mark in the film industry as a director. He made movies such as Parineeta', Laga Chunari Mein Daag', Mardaani and Helicopter Eela. 

Terrible news to wake up to. Rest in peace Dada. Thank you for the love and for making me a small part of your life. Will miss you. #PradeepSarkar pic.twitter.com/bFxwm8iNqI

— Abhishek 𝐁𝐚𝐜𝐡𝐜𝐡𝐚𝐧 (@juniorbachchan) March 24, 2023

The news of Pradeep Sarkar’s demise, ‘Dada’ to some of us is still hard to digest.
My deepest condolences 💐. My prayers are with the departed and his family. RIP Dada 🙏

— Ajay Devgn (@ajaydevgn) March 24, 2023

Deeply saddened to know about the sudden demise of #PradeepSarkar. Dada, apart from being brilliant was kind, gentle & had a great sense of humour! It was a learning experience to work with him in #LagaChunriMeinDaag. My heartfelt condolences to the family! Om Shanti! 🙏🕉 pic.twitter.com/TzOGdnLplz

— Anupam Kher (@AnupamPKher) March 24, 2023