Durex, Fevicol, Hotstar among brands teasing Game of Thrones fans

Some brands are finding creative ways to seat themselves on the iron throne...

Netizens from all over India woke up at 6:30 a.m. on April 15 to catch the first episode of the final season of Game of Thrones. The show has been running successfully for seven seasons and considering its enormous fan base, it’s not surprising at all that brands want to reference the show in marketing and ad campaigns. This list isn’t exhaustive, but here’s some of the brands who are riding the Game of Thrones wave to send their message across...

1) Hotstar

Hotstar Premium allows users to stream Game of Thrones along with the rest of the world and in the days prior to the show, they’ve been quite active on social media, the days before the show released, posting memes and short teaser videos.

Say goodbye to FOMO, and don't miss a single detail! Watch the unspoilt, unblurred, unbeeped episodes of #GameOfThrones, every Monday at 6:30 AM, only on Hotstar Premium. Subscribe now! #BeFirstToTheThrone #GameOfThrones #GOT #Season8

A post shared by Hotstar Premium (@hotstarpremium) on Apr 13, 2019 at 2:32am PDT

Let the dragon's roar be your Monday morning alarm. Be the first to catch every detail of the last season! New episodes of the final season of #GameOfThrones, every Monday at 6.30 am, only on Hotstar Premium. #BeFirstToTheThrone #GOT #Season8 #FinalSeason

A post shared by Hotstar Premium (@hotstarpremium) on Apr 13, 2019 at 3:18am PDT

They also ran creatives on the theme of spoilers...

The first to the throne, owns the spoilers. Catch the final season of Game of Thrones, with the U.S, starting #April15. #BeFirstToTheThrone #GameOfThrones #Season8 #GOT #SeasonFinale #HotstarPremium

A post shared by Hotstar Premium (@hotstarpremium) on Apr 7, 2019 at 3:16am PDT

ALSO READ: Hotstar uses spoilers theme to ride Game of Thrones season 8 buzz

2) Fevicol

The brand best known for holding things together surprised fans when they posted this creative referencing a line that a character discussed in the first episode of the final season.

The elephants belong to House Fevicol! #FevicolKaJod pic.twitter.com/6Rll7eB9VY

— Fevicol (@StuckByFevicol) April 16, 2019

3) Johnnie Walker

White Walkers are the name of ice monsters/zombies that come from the far north of the fictitious continent Westeros. Since Johnnie Walker shares a part of its brand name with the name of these zombies, a collaboration seems like a no-brainer.

Toast to the new season of @GameOfThrones with our exclusive White Walker by Johnnie Walker #JWWhiteWalker pic.twitter.com/DZOKwFDAqT

— Johnnie Walker (@johnniewalker_) April 14, 2019

4) Flipkart

The creative that Flipkart put out was a clear nod to the title – ‘A Song of Ice and Fire.’ This is what George R.R. Martin titled the book series that Game of Thrones is based on. Considering that Flipkart started out as an e-commerce platform that sold books, this can be seen as a nod to its roots.

All your wishes fulfilled right from your throne. We've been delivering through Fire and Ice since 2007. pic.twitter.com/jXg3aVLZmy

— Flipkart (@Flipkart) April 15, 2019

5) Durex

The condom brand always comes up with tongue-in-cheek copywriting and this time was no exception.

The show’s end won't be the only thing coming. To buy Durex Extra Time, click on https://t.co/0iJilPzQaQ. #GameOfThrones #GOT pic.twitter.com/b4Xxem4nbV

— Durex India (@DurexIndia) April 14, 2019

6) Tinder

How far would you go?

You GOT to do what you GOT to do 🤷🏻‍♀️ pic.twitter.com/wb9iEBVKbf

— Tinder India (@Tinder_India) April 14, 2019

7) JioSaavn

JioSaavn took the opportunity to create a Westeros inspired maps that have genre playlists spread across different locations.

When you play the game of streaming, you stream some music and then you stream some more. 🎶🔥
Valar Morghulisten!👇

Metal👉 https://t.co/6iRuPc07nV
Pop👉 https://t.co/6ki09Akpfn
EDM👉 https://t.co/jAIXvRIVnw
Hip-Hop👉 https://t.co/AlQ5vZL3I7
Rock👉 https://t.co/tV0YWLLinv pic.twitter.com/ogMZOwbqYY

— JioSaavn (@JioSaavn) April 15, 2019

8) KFC

The Colonel called dibs on the throne...

The Colonel has called dibs on the throne, you call dibs on the chicken. #GOT pic.twitter.com/UcL9Iw6STn

— KFC India (@KFC_India) April 15, 2019

9) Tic Tac

Speaking of white walkers...

This season isn’t just going to be intense, but intenser. Our mints are ready. What about you? . . . #TicTac #IronThrone #FinalSeason #Throne #GameOfThronesSeason #LastWinter #GOTSeason #GOTSeason8 #GOT

A post shared by @ tictacindia on Apr 12, 2019 at 8:15am PDT

10) M.A.C Cosmetics

The makeup brand had its own take on the iron throne

The final chapter of this epic battle is almost here and we’ve got #EveryShadeOfYou covered! Find your shade from our battle-proof, no-budge Studio Fix 24-Hour Smooth Wear Concealer Range! #MACCosmeticsIndia #GameOfThrones #GOTS8

A post shared by M·A·C Cosmetics India (@maccosmeticsindia) on Apr 14, 2019 at 2:41am PDT

11) Godrej Nature’s Basket

The grocery and fresh food store introduced a new entrant in the battle against summer...

You know nothing, Alphon-snow. But we do.#MangoIsHere #ForTheThrone pic.twitter.com/ppk0FgsqYO

— GodrejNaturesBasket (@NaturesBasket) April 14, 2019

12) Cinthol

Speaking of beating the heat...

Guys, there is only one war that matters – the war against the sun. Victory will surely be ours, because we have two awesome fighters on our side – Cinthol Lime and Cinthol Cool. Be prepared, because Summer has arrived. #RefreshYourSummer #GameOfThrones #ForTheThrone #GOT pic.twitter.com/VffJ0qEjH5

— Mr. Summer Fresh (@GodrejCinthol) April 15, 2019

It’s interesting to note that it’s not just brands that sell products, but a couple of dating apps have gotten in on the action too. Tinder India in a press release recently informed us that Game of Thrones was the most frequently mentioned show in bios. International dating app OkCupid went a step further and let users discover GoT fans among themselves by providing an option of displaying a badge on their profiles, stating that they’re official fans of the show.