Snapchat launches tools to drive voters to booths this election

The platform's election special initiatives include filters, stickers, Bitmoji, lenses and map integration for the polling addresses.

Multimedia messaging app Snapchat is taking initiative to get more people to cast their votes while also guiding them to resources of the Election Commission of India. The platform's team has designed tools including filters, stickers, Bitmoji, lenses, and Snap Map integrations for the election. It was rolled out on March 28, when Indian Snapchat users received a 'Snap' from ‘Team Snapchat’ and providing access to filters reminding them to check their online voter roll ahead of the deadline.

The 'Team Snapchat' Snap was also sent on April 10 to remind people to look up when their constituency is voting, and a 'Snap' was also sent in each state that includes a link to polling location information hosted on the Electoral Commission of India’s website.

While users can use lenses and filters to express themselves on issues around the elections and share them with friends. The Snap Map allows Indian users to check the online voter roll, look up when their state constituency is voting. It also provides a ready link to the polling location.

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Snap is also hosting a geo-filter competition to encourage voter engagement and expression for the state elections in Mumbai and Delhi in partnership with YLAC India (Young Leaders for Active Citizenship).

In addition, some of Snap's content partners – The Wire, HuffPost India and Brut India – will go live with curated stories, publisher stories and shows, providing election coverage and analysis, as well as capturing on-ground voter sentiment across the country.