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Brands rap, Gully Boy style...

afaqs!, New Delhi and Deepashree Banerjee
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Brands rap, Gully Boy style...

We wonder who stands to gain more - the brands or the movie makers!

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The tagline 'Apna Time Aayega' from Ranveer Singh and Alia Bhatt-starrer 'Gully Boy' has taken the internet by storm and how! An array of brands(from FMCG to BFSI) are creating trailer spoofs, funny pages in an attempt to build a connect with their TG. We can't think of any other movie creating this much of buzz in the recent past.

Directed by Zoya Akhtar, 'Gully Boy' is inspired by the lives of Mumbai street rappers Vivian Fernandes aka Divine and Naved Shaikh aka Naezy.

ALSO READ: Upcoming movie Gully Boy influences ads and copywriting

Here's a look at how the brands are riding the buzz around the movie:


— Zomato India (@ZomatoIN) February 11, 2019


— Zomato India (@ZomatoIN) January 10, 2019


— Practo (@Practo) January 12, 2019


— Leap Cricket Academy (@AcademyLeap) February 11, 2019


— Barbeque Nation (@BarbequeNation) January 16, 2019


View this post on Instagram

Stay at home and order in ‘cause #TheBoyWhoDelivers aapka pizza laayega!

A post shared by Pizza Hut India (@pizzahut_india) on


View this post on Instagram

This Valentine’s Day, #GullyBoy is following his heart. Will you? Just #PopYourHeartOut and #SayItWithSilk.

A post shared by Cadbury Dairy Milk Silk (@cadburydairymilksilk) on


— Durex India (@DurexIndia) January 11, 2019


— Franklin Templeton (@FTIIndia) January 11, 2019


— Paytm Entertainment (@PaytmTickets) February 12, 2019


— Netflix India (@NetflixIndia) January 14, 2019

Not only brands, even teams handling social media accounts of Mumbai and Nagpur Police are seen riding the wave on Twitter.


— Mumbai Police (@MumbaiPolice) January 10, 2019


— NagpurCityPolice (@NagpurPolice) January 10, 2019


— Amul.coop (@Amul_Coop) February 18, 2019


— Chocos Fills (@ChocosFills) February 12, 2019

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Gully Boy
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