Through an Instagram-led contest for its truckers, Tata Motors brings us gasp-worthy pictures of Indian terrains.
Most of us still remember Imtiaz Ali's 2014 road drama Highway, not least for its panoramic shots of raw Indian terrains. Now imagine if Randeep Hooda's character, who sat behind the wheel for the most part, had a smartphone and an Instagram account. Can you imagine the shots he'd post on an hourly basis?
Actually wait, don't imagine. Just sample these photos. We noticed them on Tata Motors' Instagram page. The automobile marketer is running a contest for its truckers called ‘Photo OK Please’ -- a play on 'Horn OK Please, a grammarless yet adorable phrase one sees on the back of trucks and lorries in India.
A multi-lingual website is also in place as a user manual for the participants for registrations, tips, announcing the winners et al.
https://photookplease.tatamotors.com/
The idea is to reach out to the 'trucking community' and recognise a sunny side to their otherwise rough day jobs. The contest was launched earlier this week; already 5,500 drivers have registered and over 13,000 photo entries across 21 cities across India have been received by the team.
Participants are required to click a picture, upload it to their Instagram account and tag @tata.trucks. The incentives go as high as prizes worth Rs.75,000.
Ice-glazed trees, snow-capped mountains, and white hills that blend with the misty sky - our Winner of the Week - iTrucker Rajesh discovered this winter landscape in Kotkhai! Rediscover India with our iTruckers on https://t.co/86095xpaz3#TataTrucks #PhotoOKPlease #DeshKeTruck pic.twitter.com/wPjsa5tRKU
— Tata Motors (@TataMotors) January 29, 2019
With spirits as high as these mountains, Tata Truckers sure know how to brave any terrain; making it to even the most uninhabited parts of the country. Check out the pictures they send us from their travels, only on https://t.co/86095xpaz3#TataTrucks #PhotoOKPlease #DeshKeTruck pic.twitter.com/ER424WRAss
— Tata Motors (@TataMotors) January 31, 2019
From remote mountain roads to tiny, crowded by-lanes in obscure city markets – Tata’s drivers are showing us some amazing imagery from around the country! View the gallery here: https://t.co/86095xGLqB #TataTrucks #PhotoOKPlease #DeshKeTruck pic.twitter.com/kGsUsCpRIg
— Tata Motors (@TataMotors) January 31, 2019
They travel the country every single day on work. Now they’re facing off to capture the best photos of India’s most unexplored places! Follow their photography on https://t.co/86095xpaz3#TataTrucks #PhotoOKPlease #DeshKeTruck pic.twitter.com/R1UINJk8bx
— Tata Motors (@TataMotors) January 30, 2019
A post shared by Tata Motors Trucks (@tata.trucks) on
A post shared by Tata Motors Trucks (@tata.trucks) on
Whether or not the initiative leads to better digital engagement among Tata's truck drivers in the long term, it sure has our attention.
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