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Tata's truckers post stunning visuals on Instagram

afaqs!, New Delhi and Deepashree Banerjee
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Tata's truckers post stunning visuals on Instagram

Through an Instagram-led contest for its truckers, Tata Motors brings us gasp-worthy pictures of Indian terrains.

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Most of us still remember Imtiaz Ali's 2014 road drama Highway, not least for its panoramic shots of raw Indian terrains. Now imagine if Randeep Hooda's character, who sat behind the wheel for the most part, had a smartphone and an Instagram account. Can you imagine the shots he'd post on an hourly basis?

Actually wait, don't imagine. Just sample these photos. We noticed them on Tata Motors' Instagram page. The automobile marketer is running a contest for its truckers called ‘Photo OK Please’ -- a play on 'Horn OK Please, a grammarless yet adorable phrase one sees on the back of trucks and lorries in India.

A multi-lingual website is also in place as a user manual for the participants for registrations, tips, announcing the winners et al.

https://photookplease.tatamotors.com/

The idea is to reach out to the 'trucking community' and recognise a sunny side to their otherwise rough day jobs. The contest was launched earlier this week; already 5,500 drivers have registered and over 13,000 photo entries across 21 cities across India have been received by the team.

Participants are required to click a picture, upload it to their Instagram account and tag @tata.trucks. The incentives go as high as prizes worth Rs.75,000.


— Tata Motors (@TataMotors) January 29, 2019


— Tata Motors (@TataMotors) January 31, 2019


— Tata Motors (@TataMotors) January 31, 2019


— Tata Motors (@TataMotors) January 30, 2019


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iTrucker Rajib Boro sent in this bird’s eye view of a truck scaling a steep slope in Meghalaya! Join Tata Truckers as they take you around India’s most spectacular destinations. Log on to www.photookplease.com #TataTrucks #PhotoOKPlease #DeshKeTruck

A post shared by Tata Motors Trucks (@tata.trucks) on


View this post on Instagram

Apni trips ke dauran Tata Truckers dekh paate hai Bharat ke aise nazare jo har koi nahi dekh paata. Dekhiye anokhe Bharat ki aise hi kuch khobsoorat jhalkiya Photo OK Please ke saath – ek anokha photo contest khaas Tata Truckers ke liye. Kaisa dikhta hai Bharat humare iTruckers ki nazro se? Dekhiye www.photookplease.com par. #TataTrucks #PhotoOKPlease #DeshKeTruck

A post shared by Tata Motors Trucks (@tata.trucks) on

Whether or not the initiative leads to better digital engagement among Tata's truck drivers in the long term, it sure has our attention.

ALSO READ: Tata Motors engages customers through a street skit

Tata Motors
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