L&K Saatchi & Saatchi wins creative mandate for Jindal Stainless Group

The mandate would be managed out of the agency’s New Delhi office.

Stainless steel conglomerate, Jindal Stainless announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment followed a multi-agency pitch.

The mandate would be managed out of the agency’s New Delhi office and would span the gamut of offline and online mediums including TV, print, outdoor, radio and digital.

Abhyuday Jindal, managing director, Jindal Stainless, says “Our aim is to bring JSL close to the consumer’s heart, as a brand. We want consumers to be aware of the versatility of the metal, the role it can play in their lives and that it is not just limited to industrial usage. This provides us with the task of reinventing the way we communicate about the brand and to do that, I whole-heartedly welcome Law & Kenneth Saatchi & Saatchi as our strategy and communication partner.”

Commenting on the appointment, Ajey Shiledar, CMO, Jindal Stainless says, "We are delighted to appoint L&K Saatchi & Saatchi as our creative agency. The team will be working closely with us to develop an impactful communication strategy for India. We are confident that the strategy will enable us to build relevance in consumer’s life for stainless steel as a category, expand its usage and create preference for the brand in B2C as well as B2B space."

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Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi says “The ambition of redefining a category is challenging and exciting. We’re looking forward to doing the work that is going to deliver that.”