Facebook launches ad breaks in India

The social media platform, announced ad breaks for eligible partners and more solutions to monetise videos on the platform.

Recently, Facebook hosted Creators Day in Mumbai, a daylong event uniting video creators from all over the country, to educate and create awareness about its efforts to help them manage their presence, engage their fans, and build their business on the platform.

At the event, Facebook announced that is finding more ways to support Indian publishers and creators build a community of passionate fans and earn money with its new monetisation tools:

• Introducing ad breaks -Ad breaks are short ads before or during qualifying videos assist video creators to earn money. Now, creators in India can join ad breaks to get a share of the revenue from the video ads shown to the viewer. Starting today, Ad breaks will available for eligible partners in Hindi, Bengali, Tamil, Malayalam and English.

• Brand Collabs Manager - It is a new tool that helps brands find creators to collaborate with for branded content opportunities on Facebook. With Brand Collabs Manager, the creators can quickly create a portfolio so that brands can learn more about them and get in touch easily for brand partnerships. It will be available in India in 2019.

Paresh Rajwat, head of product for video, Facebook, says in a press release, “The biggest trend that Indian digital industry has witnesses in consumer behavior, is rapid growth in adoption of video. We're seeing consumer videos exploding on our platform and today, video has become one of the biggest drivers of engagement growth on Facebook. Besides community content, where people share their experiences, we are a platform where professional content creators come to find an audience and also earn money. Facebook Creator Day reinforces our continual commitment to support the publishers and creator community in India, helping them grow and monetize their videos on the platform.”

Attendees at the event also gained insights into Facebook's efforts to support Indian publishers and creators build and sustain a community of passionate fans and earn money with its new monetisation tools. In addition, creators also got the opportunity to share their stories, discuss ideas for future collaborations, swap learnings and test the latest products.