Grapes Digital bags the nationwide strategic communication mandate for Realme

The account was won post a multi-agency pitch.

Grapes Digital, the full-fledged marketing agency has bagged the strategic communication mandate for Realme,an emerging smartphone brand following a successful multi agency pitch.

The agency has been entrusted with the task to activate and manage the entire communication strategy of Realme and elevate the brands presence to greater heights.

The team from Grapes Digital will work in tandem with Realme to get a grasp of the brand philosophy and deliver in alignment with their business goals.

Speaking on the win, Himanshu Arya, founder, Grapes Digital, says, “We are excited and geared up to manage the brand communication for Realme. The brand has established itself as a serious player in the budget smartphone market and has won recognition for its ‘Power’ and ‘Style’ product proposition. We are looking forward to create unique media positioning and drive the brand forward with cutting-edge communication solutions.”

Speaking on the association from Realme, Francis Wong, brand director, Realme India says, “We have Grapes Digital as our communication partner on board and we’re hopeful that they will be able to refine our positioning across all channels. The agency showed a lot of potential and we believe that they will deliver seamless communication efficiencies.”