FCB Ulka awarded integrated mandate for Tata AIA Life

The agency had worked on a project for the same account in December last year. Now, it has won the mandate on a retainer.

FCB Ulka has won the integrated mandate for Tata AIA Life Insurance following a multi- agency pitch. Speaking on the occasion, Rishi Srivastava, head- Proprietary channel and Marketing, Tata AIA Life Insurance says, “We are delighted to have FCB Ulka on board with us as our advertising and communication partner. We are looking at an integrated approach for brand communication and we believe that FCB ULKA has the maturity and relevant experience to help us take our communication to the next level.”

Commenting on the win, Kulvinder Ahluwalia, president, FCB Ulka, Mumbai says, "We are thrilled to have won the integrated communication mandate for Tata AIA Life! This win is all the more special as it strengthens our association with the Tata Group. At FCB India we believe in ideas that constantly evolve, ideas that are never finished. And it was a demonstration of this very philosophy, anchored on a compelling positioning platform, that led to creative which was fresh and distinctive from anything done in the category. We look forward to partnering Tata AIA and creating many more never finished ideas in times to come.”

#Loveunconditionally campaign was was an independent project for TATA AIA Life from December last year.

Adding, Keegan Pinto, creative head - FCB Ulka (West) & national creative director, says, ‘’We are extremely excited to welcome Tata AIA Life to the family. This journey began on a high note with the #LoveUnconditionally campaign months ago, a campaign that I believe took a leap forward from conventional insurance advertising. Now, we have the opportunity to work with Tata AIA Life to create a brand that pushes the envelope in the world of insurance advertising and I couldn't be more kicked.‘’