Hemant Misra, former CEO of Publicis Capital, launches MagicCircle

The full-service agency wins MakeMyTrip's mandate.

Hemant Misra, former CEO of Publicis Capital, has launched MagicCircle Communications - a full-service advertising agency in Gurugram. Joining Misra in launching the agency are Natwar Singh, former senior CD Publicis, and Dheeraj Renganath, former Unit CD Lowe.

Commenting on the launch of MagicCircle, Misra says, “We believe talent needs to be entrepreneurial, free and experimental. We believe that our clients should be at the heart of advertising and brand campaigns. MagicCircle is one word because it’s a noun, not an adjective. It’s a place where rules are suspended and reality engages with ideas to produce business results not simply great creative.”

The first addition to MagicCircle’s client base is MakeMyTrip (MMT), an online travel agency. Till recently with Publicis, MMT has now awarded their business to MagicCicle.

On winning the MakeMyTrip account, Misra says in a company statement, “I am overwhelmed at the trust reposed in us by the brand. Working with MakeMyTrip is more of a partnership than a client-agency relationship. We challenge each other and endeavor to extract the best of us for every campaign. A testimony to that has been MMT’s performance as a leader and the number of awards we’ve won on advertising effectiveness, the latest being the Brand Equity Marketing Award for Best Integrated Campaign.”

Talking about the association Saujanya Shrivastava, Group CMO – MMT, says, “We are excited to partner with MagicCircle as we feel (Hemant) Misra and his team have their fingers on the pulse of our brand - MakeMyTrip... We look forward to working with MagicCircle to leverage their creative flair to do work that will resonate strongly with audiences across markets.”