Ola appoints Starcom as media agency

The agency will oversee the account's media planning and buying across both traditional and digital media.

In a recent announcement, mobile transportation app Ola, has appointed Starcom as media agency. The agency will oversee the account's media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.

The mandate is for India, as well as for upcoming international markets that Ola will operate in.

Deepak Sharma, managing director, Starcom North, says in a press release, “Ola was impressed with our strategic planning skills, led by the Human Experience (HX) approach, as also with our strong data and analytics-led capabilities. They are on an incredibly exciting journey and we look forward to being a part of their growth and expansion plans.”

Mudit Shekhawat, senior director, marketing at Ola, says in a press release, “We are excited to partner with Starcom. Their teams were able to demonstrate strong insights on the category and brought in fresh ideas and thinking on the brand. Their expertise in integrated communications strategies and smart execution will help in further consolidating our leadership in this industry. We are excited to work with them.”