Design Cafe assigns digital duties to Langoor

The account was won after a multi-agency pitch.

Langoor, a digital agency, has won the mandate to revamp brand, Design Cafe, a Bangalore-based home interior solutions company which provides home interiors solutions.

Speaking on the win, Venugopal Ganganna, chief executive officer, Langoor, says in a press note, "We are super excited to have bagged the mandate for Design Cafe. Interior designing is a vast industry and Design Cafe has always come up with unique and out-of-the-box ideas. To be able to elevate the brand to support their rapid growth aspirations and bringing the brand positioning to life across the customer experience is an exciting challenge for us."

The account was won ensuing a multi-agency pitch. The scope of work mainly lies around revamping brand and positioning Design Cafe as a niche solution provider in the interior design business.

Kishore Karumbaiah, chief creative officer, Langoor, adds, "We look forward to using a research-led approach to identify and channelize Design Cafe's strengths into better opportunities, not just to develop their position in the market, but also, to grow with them as a brand."

Gita Ramanan, founder, Design Cafe says, "We have seen tremendous growth at Design Cafe (DC) in the past year and wanted to ensure the messaging that was reaching our customers, the DC team and our partners were in tune with our mission and vision. We are happy with Langoor's approach and the strategy they have created which will help us capitalize the market."