The Advertising Club announces new awards Marquees

The awards intend to recognise brands for their excellence in marketing.

The awards intend to recognise brands for their excellence in marketing, but also those who have come out successful despite facing numerous adversities iterating the well-known adage. The debut edition of the Marquees is slated to take place in August, 2017, in Mumbai.

The club has already found support for this new property with news network, Network 18 coming on board as presenting partners.

Speaking about newly constituted awards Raj Nayak, president, The Advertising Club, says in a press release, "Brands operate in a dynamic and evolving environment where challenges are manifold and mostly unpredictable. It is hence important to recognize and honor creativity and effectiveness of brands that take challenges to their stride and emerge triumphant. The Marquees will play the role of acknowledging and cheering brands and marketing initiatives that have been game changers."

Partho Dasgupta, chairman, Marquees, says in a press release, "We believe that brands are a force of change and influence in society. The awards will recognize all the elements of marketing with communication being just one of them. We are sure that the awards will emerge as an ultimate benchmark for excellence in marketing."

Apart from the regular category awards for sectors such as FMCG, banking, auto, insurance, telecom and DTH, consumer durables and E-commerce. The Marquees will also have Marquee special awards and will recognise brands who have made a name for themselves differently. Some of the examples of the special awards are: Conquering an impregnable fortress, Riding on an emerging wave, Reinventing for the better, Carving out a niche and Traversing unchartered waters.