Sudhir Nair joins Omnicom Media Group as managing director, digital

In September last year Nair announced the launch of his communications agency 21N78E.

Omnicom Media Group India has appointed Sudhir Nair as managing director, digital. In his new role, Nair will drive the digital agenda for the network and its brands, OMD and PHD.

The appointment will be effective immediately and he will be based in Mumbai. Nair will replace Avinash Jhangiani, who has taken up the role of chief innovation officer within the organisation.

Nair, who has over 15 years of industry experience, had announced the launch of his communications agency 21N78E in September last year, prior to which he was with Grey Group India as senior vice president and head, digital.

Before he joined Grey, he worked at Duckshake.com, Booz Allen & Hamilton, Repro India and VANS.

Commenting on the appointment, Jasmin Sohrabji, CEO, SEA and India, Omnicom Media Group, says, "As a network, Omnicom Media Group has witnessed huge growth in digital, across platforms (search, display, social and mobile), in India... Sudhir will work collaboratively with the business units and agency heads to further our digital mandate..."

Says Nair, "Digital has transformed the advertising and marketing industry for the better. Thanks to the digital revolution, customer engagement has been taken to another level, leading to more meaningful brand and consumer connections... I am looking forward to working closely with both the experienced as well as young talent that exists within the agency..."

The Omnicom Group offers advertising, media planning/buying, digital/interactive marketing, direct/promotional marketing and public relations solutions to over 5,000 clients in more than 100 countries.