Monika Shergill appointed content head at Viacom18 Digital Ventures

Shergill will be responsible for content and programming strategy for Viacom18's new digital business, and will report to Gaurav Gandhi.

Viacom18 has appointed Monika Shergill as the content head of Viacom18 Digital Ventures. She will be responsible for driving content and programming strategy for Viacom18's new digital business, and will report to Gaurav Gandhi, chief operating officer, Viacom18 Digital Ventures.

On her move, Shergill says, "I hold tremendous regard for the various businesses that Viacom18 has explored in tune with viewer preferences. The digital platform is evolving fast, and I am looking forward to working towards developing this segment further for Viacom18 Digital Ventures."

Commenting on the appointment, Gandhi says, "We are delighted to have Monika Shergill on board to drive the content initiatives for our digital business. She brings with her a wealth of experience in content development, and creative strategy, which, we believe, will enable us to create differentiated offerings across audience groups."

Shergill has close to 20 years of experience in the broadcast industry and has held various leadership positions at Star India, Sony Entertainment Television, Zee Telefilms and SAB TV. She had joined Star in 2007 as programming head for Star One. Later on, in December 2009, she was appointed as the non-fiction head of Star Plus. She has also served as the non-fiction content engine head from 2011 to 2012 at the company. Prior to joining Star, she was with Sony Entertainment Television for five years as associate creative head.

Viacom18 Digital Ventures is a convergent digital media platform, launched earlier this year.