Vizeum bags JetPrivilege's media account

The business will be handled out of Vizeum's Mumbai Office under the leadership of Samarjit Rajkumar, executive vice president.

Vizeum India, the media communication agency from the Dentsu Aegis Network, has won the media duties for Jet Privilege (JPPL), a specialised loyalty and rewards management company. The announcement comes close on the heels of their announcement (last week) that they had bagged the media mandate for Hindware.

The JPPL business will be handled out of Vizeum's Mumbai Office under the leadership of Samarjit Rajkumar, executive vice president, Vizeum. Manish Dureja, managing director, JPPL, says, "JetPrivilege is pleased to be associated with Vizeum, a leading global media agency and we are confident that they will add value to our business."

Commenting on the win, S Yesudas, managing director Indian Subcontinent, Vizeum adds, "It is an absolute honour for us to be working with a fast growing company like JetPrivilege. Vizeum is an experience-it-to-believe-it agency. Our DNA is to delight our clients. The JPPL-Vizeum relationship is not limited to the core deliverables of a media agency. We are eager to add a lot more value to the overall business of the client."

For the record, Vizeum operates in 55 countries with the philosophy of creating consumer connections for brands that can count. Jet Privilege is a JV between Jet Airways and Etihad Airways to develop, manage, operate and market JetPrivilege - an internationally acclaimed, award-winning loyalty and rewards programme.