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"The Department of Industrial Policy and Promotion (DIPP)-led initiative has become the largest and fastest growing government initiative ever, on digital leaving behind every other government department like MEA (Ministry of External Affairs), Home Ministry or the Ministry of Information & Broadcasting," states the Ministry of Commerce in a statement.
The MII initiative has been abuzz since the very first day, and its launch video garnered over 5.7 lakh views on YouTube. Its Twitter account got as many as 2.6 lakh followers in the first 90 days.
The MII campaign focuses on attracting businesses to invest and manufacture in India. The campaign promotes 25 sectors. The initiative, according to the ministry, has appealed to the youth, who are coming forward with entrepreneurial ideas for their choice products. MII, since it began, has focused on attracting global businesses to invest and manufacture in India to make the subcontinent a global manufacturing hub.