"Make in India": The fastest growing Government project on Digital

The Make in India Facebook page adds a new member every 3 seconds.

The Government of India's "Make in India" (MII) campaign is a proven success with over three million likes on its Facebook page and two lakh followers on Twitter since its launch just three months ago. Prime Minister Narendra Modi introduced the campaign with the aim of changing the mindset of the public, and getting them to tap their entrepreneurial potential.

"The Department of Industrial Policy and Promotion (DIPP)-led initiative has become the largest and fastest growing government initiative ever, on digital leaving behind every other government department like MEA (Ministry of External Affairs), Home Ministry or the Ministry of Information & Broadcasting," states the Ministry of Commerce in a statement.

According to the statistics from the ministry,
MII's Facebook page
is adding a new member every 3 seconds. Interestingly, it is for the first time that any such government initiative has been made interactive through a 'Q&A' session
on Twitter
on the issue of ease of doing business in India. "During the hour long session, Amitabh Kant, secretary DIPP, addressed about 150 queries put up by users from across the world," stated the ministry.

The MII initiative has been abuzz since the very first day, and its launch video garnered over 5.7 lakh views on YouTube. Its Twitter account got as many as 2.6 lakh followers in the first 90 days.

It is not just the social networks.
The MII website
has also received immense interest with more than 5.5 million page views accessed by over 1.7 million users from across the world.

The MII campaign focuses on attracting businesses to invest and manufacture in India. The campaign promotes 25 sectors. The initiative, according to the ministry, has appealed to the youth, who are coming forward with entrepreneurial ideas for their choice products. MII, since it began, has focused on attracting global businesses to invest and manufacture in India to make the subcontinent a global manufacturing hub.