Orchard Advertising to handle Amante business

Previously, the account was with Happy Creative Services.

MAS Holdings, the Sri Lanka-based manufacturer of 'intimate apparel', has awarded the communication duties of its lingerie brand Amanté, to Orchard Advertising, which is part of the Leo Group network in India.

Previously, the account was with Bengaluru-based ad agebcy Happy Creative Services.

Launched in India in 2007, Amanté is Sri Lanka's first international lingerie brand. It caters to the mid to upper segment of the lingerie market.

Says Niranjan Wijesekera, CEO, MAS Brands, "The premium lingerie sector is poised for explosive growth in the next five years. You can expect Amanté to be right there at the top. We expect our association with Orchard to be a big factor in our success."

Neha Contractor, vice president (South), Orchard Advertising, adds, "It's a matter of great pride to be associated with a brand of this stature. Our endeavor will be to ally with the client and take Amanté to its rightful position of being an iconic brand."

MAS Holdings also supplies products to Victoria's Secret, Marks & Spencer and GAP.

Orchard Advertising was set up in 2000, to handle the Toyota business. The agency has offices in Bengaluru and Mumbai. Its clientele includes names like Wipro, Essilor, Colors, Godrej & Boyce, and Junglee, among others.