Kurkure's latest Diwali campaign features a family that comprises Farida Jalal (mother), Parineeti Chopra (daughter), Kunal Kapoor (younger son) who beam at the unexpected arrival of their family member Boman Irani who manages to visit home after winning a flight ticket via the Kurkure Diwali contest. The company is running a contest where a code at the back of Kurkure pack can win one lucky winner a free flight ticket to their home anywhere in India every hour.