Xposure wins media duties of Cardekho.com

The other participating agency in the pitch was Maxus.

Delhi-based media agency Xposure has bagged the media mandate of automobile portal, Cardekho.com. The other participating agency in the pitch was GroupM agency, Maxus.

Rajul Kulshreshtha, co-founder, Xposure, says, "We are delighted to be partnering Cardekho.com in their journey to build a powerful brand. We are sure we will be able to add value and take the brand to greater heights. "

Founded in 2007, by brothers Amit and Anurag Jain, both IIT-Delhi alumni, Girnar Software is engaged in three internet portals CarDekho.com, Bikedekho.com and PriceDekho.com.

Cardekho allows users to buy and sell their cars online. Apart from that, users can also get information about insurance, finance and more. Bikedekho.com is a similar portal for bikes and Pricedekho is a price comparison site for gadgets.

CarDekho boasts of having more than 2,000 car dealers enrolled for the consumers' convenience. In addition, it has more than 25,000 active listings of used cars to cater to second-hand car buyers' needs. It competes with other auto portals like MIH India's Gaadi.com, Axel Springer's CarWale, Times Internet's ZigWheels and India.com's Oncars.in, Source Interlink Media's Carazoo and others.