Goafest 2014: Digital Law & Kenneth takes home Grand Prix in Digital

The agency won the award for Tata Capital's 'Half Stories - The Journey of Doing Right' campaign.

The last set of Creative Abby Awards was given out today in a gala event at the Grand Hyatt, Goa. The agencies were recognised and awarded for their work in six categories, namely, Digital, Print, Integrated, Film, Radio and Film Craft.

Only one Grand Prix was awarded today. It went to Digital Law & Kenneth for Tata Capital's
'Half Stories - The Journey of Doing Right' campaign
in Digital category (Creative Use of Social Media sub-category). The agency also won a gold for the same campaign in the 'Online Integrated Campaign Using at least three of the internet media, for example Banner, Email and Website' sub-category. A total of 38 metals were given out in the Digital category.

Besides Digital L&K, DDB Mudra Group was awarded a gold for its 'Made By You' campaign, for Femina (Creative Use of Social Media sub-category).

Scarecrow Communications was awarded a gold in the Radio category, for its work 'Pinkesh' for NITCO (Household Products & Maintenance sub-category). Linen Advertising won a gold too in the same category - for Shakti's (Women Empowerment cell) 'Rape Confession 1' campaign (Public Services, Appeals and Charity sub-category).

The sole gold winner in the Print category was JWT India. The agency bagged the metal for Godrej Security's 'Antique Shop', 'House' and 'Music store' campaign in the 'Business & Home Services' sub-category. There were 29 award winners in this category.

In the Film Craft category, the awards were given to 22 entries. Chrome Pictures was the only agency to have won gold in the category, and that too, two golds. The agency's first gold came for its Lifebuoy Gondappa campaign in 'Original Music Score' sub-category. It won the second one for the same campaign, in 'Direction' sub-category.

No golds were awarded in the Integrated and Film categories.

Click here to view the winners list.