Makani Creatives bags creative duties of Killer Jeans

The agency will also handle the sister brands of Killer Jeans, including eyewear, innerwear and footwear.

Kewal Kiran Clothing has appointed Makani Creatives to handle the creative duties of Killer Jeans and its other brand categories including eyewear, innerwear and footwear.

Makani Creatives, an integrated and independent communications company, specialises in advertising, media buying, design and digital. It works across lifestyle categories of home, real estate, inner wear, watches, eyewear and shoes.

Sameer Makani, co-founder and MD, Makani Creatives, says, "We are very excited to partner such an iconic brand. The brand has indeed done some great work in the past and we look forward to carrying the legacy into the future with a fresh perspective."

He adds that the campaign for the brands will be rolled out not just in India but across Asia, Africa and West Asia. "This was borne in mind while working on the thought process for the flagship brand as it had to have a global appeal."

According to Hemant Jain of Kewal Kiran Clothing, they loved the thought process of the agency and its approach towards creating a strong brand positioning. "What really impressed us was their understanding of the business, pragmatic thinking and wide body creative approach. Amongst all the agencies that presented, Makani won the pitch clearly on merit and their thought of brand way forward. We look forward to an exciting and fruitful partnership with them."

For the record, founded in 1989, Kewal Kiran Clothing is one of the leading jeans wear brands. It has expanded its product line into accessories and innerwear.