Suraj Nambiar joins Mindshare

Nambiar, who quit as head of MEC Interaction recently, joins Mindshare as head, digital, West.

Suraj Nambiar, who quit as head of MEC Interaction recently, has joined Mindshare India as head, digital for West zone. Nambiar will be responsible for driving the digital mandate for the Mindshare West zone clients.

The news was confirmed to afaqs! by Ravi Rao, leader, Mindshare South Asia, who adds that Nambiar will report to Ashok Lalla, leader, digital, South Asia.

Commenting on the new assignment, Nambiar says, "Even though MEC and Mindshare fall under the same umbrella group, the challenges are going to be very different. The focus will be on integrating all the available platforms such as mobile, social, digital and display in an optimum manner for the benefit of the agency and clients."

Nambiar joined MEC Interaction in 2010 as senior business director and was responsible for business development and strategy. Earlier, Nambiar was with the BPG - The Big Idea as business director, digital.

Nambiar, who has more than 11 years of experience, has also worked for Mindshare between 2005 and 2007 as business manager/manager.

Nambiar has a post graduate degree in advertising and public relations from the Symbiosis Institute of Business Management. He started his career as a graphics designer with Studio Smile.