A TikTok video featuring a Zomato delivery person Sonu went viral. Sonu is seen smiling contentedly as he talks about his daily earnings from the job.
Anyone else speaking the words would have chosen a tone of complaint - but Zomato delivery rider Sonu went viral because during a video where he told viewers about his earnings in a day, a smile never left his face.
The person who is shooting the video appears to expect a change in expression from the delivery boy. Behind the camera, a voice asks him about his daily earnings and Sonu replies that he makes roughly Rs 350 a day, including commission and incentives. The delivery person hails from Delhi and that's where the video was shot too - by vlogger Delhi DC Rider.
The video was viewed over 4.7 million times on TikTok, before it also went viral on other platforms - most notably on Twitter, Many users took to the microblogging platform to express their amazement at Sonu's contentment with the money that he earns and were quick to point out that others who earn much higher amounts are not capable of feeling as content as Sonu does.
The irony is that people earning 10 times the salary of the zomato delivery guy can't claim to be half as happy and content as him.
— SwatKat💃 (@swatic12) February 26, 2020
Soon, Zomato took notice of the fact that this ten second video has been seen by quite a few people and they decided to turn the conversation around. They replaced their display image on twitter with Sonu's smiling face and called themselves a 'fan account.'
this is now a happy rider fan account
— Zomato India (@ZomatoIN) February 28, 2020
Zomato themselves weren't the only brand trying to get in on the conversation. Pepsico India's Lay's chips saw the opportunity to tie this viral video back to the Smile Deke Dekho campaign they did a month or so ago.
Also Read: Lay’s puts a smile on its packs…
View this post on InstagramA smile can win a million hearts, kyun @zomatoIN? Bus #SmileDekeDekho. #ZomatoBoy #sonukismile
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.@ZomatoIN super like the DP 🔥
— Tinder India (@Tinder_India) February 28, 2020
Things to learn from the Zomato happy rider:
1. Keep smiling no matter what challenges life throws at you.
2. Wearing helmet is important.— Gurugram Traffic Police (@TrafficGGM) February 28, 2020
View this post on Instagramaap convince ho gaye ki main aur bolun 🤗
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