Viewers could go to certain time stamps of the new Taapsee Pannu starrer Haseen Dilruba to access discount codes for Swiggy orders.
To promote its latest movie Haseen Dilruba, Netflix and Swiggy teamed up for a social media activity to engage with users. The offer was that users could avail up to 90 per cent off on orders (up to 200 rupees discount) if they watched specific moments from the Taapsee Pannu-Vikrant Massey starrer.
We’ve teamed up with @NetflixIndia to deliver free food to all the 🕵️♀️ who can help solve the ultimate #kaunspiracy of Haseen Dillruba.
How to get your hands on these #HaseenCoupons? 👇— Swiggy (@swiggy_in) July 8, 2021
Throughout the movie, specific scenes and dialogues involve food in some form or the other and the codes were tied back to the reference. For example, in one of the scenes, Pannu tells her mother-in-law that she does not know how to make pakodas (deep fried fritters) and the code at that time stamp was PAKORE.
#HaseenCoupon 2 is here 🥀
Head over to 19:24 the snacks that Rani doesn’t know how to make is the coupon code to get 90% off. #SwiggyXNetflix @NetflixIndia pic.twitter.com/WGrUZEvmn7— Swiggy (@swiggy_in) July 8, 2021
The codes were all valid for a limited period of time and could only be availed by the first 200 viewers. According to Swiggy's social media, some of the codes were completely used up in as little as one minute.
Kheer KHEER code
🤝
ek minute mein khatam ✨ https://t.co/pTMNkt90ry— Swiggy (@swiggy_in) July 8, 2021
Time taken to finish Lauki: 2 hours
Time taken to finish 200 LAUKI Codes: 2 mins ⚡️ https://t.co/DmZLisVGqZ— Swiggy (@swiggy_in) July 8, 2021
The collaboration worked for both brands to drive engagement - Netflix had viewers clicking on the movie (despite its lukewarm reviews) and Swiggy saw users placing food orders on its app. Netflix and Swiggy have had a collaboration that goes back a couple of years, with Swiggy often referencing Netflix shows (such as Dark, Sacred Games, Money Heist and Sex Education) on social media.
When they save you the last slice of pizza 🥺❤️ https://t.co/6FetMBkjxz
— Swiggy (@swiggy_in) October 22, 2020
Special Instructions mein “Gochi” likh dijiye aur guruji ke maargdarshan ke liye check kariye link in bio. #SwiggyxNetflix pic.twitter.com/BDVXBc5s4b
— Swiggy (@swiggy_in) October 16, 2020
Reply with "We miss you always Nairobi" and check link in bio for tips to cope with Arturito 😤 #SwiggyxNetflix pic.twitter.com/qjBk1GLJ21
— Swiggy (@swiggy_in) October 16, 2020