Murad Skincare appoints Crosshairs Communication as Social Media Partner

The agency will be accountable for the Social Media solutions for the brand, from strategy to execution.

Crosshairs Communication, the agency specialising in Public Relations (PR) and Social Media Agency, bagged the Social Media mandate for Murad Skincare, known to be the first brand of clinical skincare products for setting a new standard for high performance skincare. The agency bagged the account in a multi-agency pitch and will be responsible for the end-to-end social media and handling official Facebook and Instagram pages.

In order to help individuals achieve the healthiest, most beautiful skin possible, Murad Skincare has been bringing together skincare experts of all stripes for more than 30 years to work as a team using scientifically proven formulas and technology. The dermatologist developed brand nourishes skin in accordance with founder Dr. Howard Murad's four key wellness pillars: "eat your water," "awaken your body," "be kind to your mind," and "nourish your skin." The experiences and products of Murad Skincare are designed not only for healthier skin, but for happier lives and to conquer the global health epidemic of stress.

Upon winning the mandate, Stuti Jalan, founder of Crosshairs Communication, said, "The entire strategy will be designed to connect and engage with a cross-section of people by utilising the brand's heritage. We consider it a privilege to partner with Murad Skincare, a brand committed to enhancing everything from mental well-being to challenging skin conditions. I am convinced that we will be strengthening the brand's affinity and assisting the business in attaining its stated goals based on the experience and understanding that our team has in this area."