It thanks several brands on social media for their efforts during the lockdown
Lay's India, the chips brand, has gone on a spree of gratitude and thanks for several brands across industries on social media today. Its Twitter handle is filled with creatives of a Lay's pack with a special message for the brand.
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The chips brand has used #Heartwork in its tweets - its tribute to all the unsung heroes of the lockdown who ensured consumers weren't deprived of their favourite brand. We assume the latest tweets are an extension of the tribute for various brands.
Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India said, “At the beginning of this month, we launched a campaign - #Heartwork to thank farmers, truck drivers, retailers, and many more unsung heroes who have brought joy to millions. Maintaining the chain of gratitude, we reached out to leading companies and brands such as Flipkart, Tide, Vistara, Kia and Cadbury and many more, with a customised virtual pack to express our gratitude for their #Heartwork.
At the time when consumers couldn’t step out, the unsung heroes played an essential role in providing products & services every day across the country. Their tireless hard work is indeed Heartwork. We hope this will inspire many more brands join this journey and appreciate these unseen heroes.”
Here are some of the tweets:
.@PizzaHutIN, when the world shut down you kept your ovens running. We call this #Heartwork. pic.twitter.com/6xYFfAFL70
— Lay's India (@Lays_India) July 2, 2020
From all of us who were washing our clothes for the first time, it is a start to #ShareTheLoad. Thank you @ArielIndia for your #Heartwork. pic.twitter.com/VZigxAhaCh
— Lay's India (@Lays_India) July 2, 2020
.@burgerkingindia You became the king of hearts by bringing your Whopper to people living together and far apart. We call this #Heartwork. pic.twitter.com/XIpi6R8MJ2
— Lay's India (@Lays_India) July 2, 2020
No matter what happened you gave us a playlist for that. Thank you for your #Heartwork, @spotifyindia. pic.twitter.com/LbjZ64PAf2
— Lay's India (@Lays_India) July 2, 2020
When the world went in, you went all out to meet our daily needs. We call this #Heartwork, @Grofers. pic.twitter.com/Twtfw4swG8
— Lay's India (@Lays_India) July 2, 2020
When we couldn’t go to the market, you brought the market place to us. Thank you @Flipkart for the #Heartwork. pic.twitter.com/kmtIWqHsza
— Lay's India (@Lays_India) July 2, 2020
You were always there when we thought of Food. Thank you @swiggy_in for bringing it at our doorstep. #HeartWork pic.twitter.com/jvpR2iSnUD
— Lay's India (@Lays_India) July 2, 2020
Your delivery partners go far and wide even if it’s little delight of curd and rice. Thank you @ZomatoIN for the #Heartwork. pic.twitter.com/I8jItD2rcr
— Lay's India (@Lays_India) July 2, 2020