Brands rides on the trending Dalgona hashtag

The Dalgona coffee hashtag has been trending on social media. We, at afaqs!, kept an eye on brands slapping their names with it.

Dalgona coffee seems to be the new cool (thing) for netizens. The 'fancy' milk-based beverage, which is topped with a big dollop of soft, foamy whipped coffee, has been trending on social media. Indians on social media tag it as their simple ‘phenti hui coffee’.

While most of the posts highlight coffee enthusiasts making their own Dalgona at home amidst the lockdown, we, at afaqs!, kept an eye on the brands which are keen to slap their names with the trending hashtag.

And the delivery service app Dunzo did it! The Bengaluru-based brand shared a creative on its Instagram page. The copy read – Kab tak chup baithe, ab to kuch bowl-na, kuch tum pheto, kuch hum phete, O Dalgona...

View this post on Instagram

Here's your mocha to burn more calories while making coffee. Better latte than never. Enjoy this brewtiful post to help you manage your daily grind. #dalgonacoffee #dalgonacoffeechallenge #diltopagalhai #dholna #dalgona #coffeetime #quarantinelife #lockdown2020 #quarantinestories #quarantinechallenge

A post shared by Dunzo (@dunzo_it) on Apr 1, 2020 at 4:49am PDT

The food delivery Swiggy joined the league as well. Here's the creative shared by the brand:

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#Dalgona theme song lyrics: And we twist, we twist x 1000 Don’t forget to wash your hands after. #StayHomeStaySafe

A post shared by Swiggy (@swiggyindia) on Mar 31, 2020 at 7:48am PDT

Berger Paints on Twitter shared it's creative, the copy of which read: "Dalgona or not, you're gonna love our shade of coffee."

The trend that never goes out of style. Explore more colours on our Colour Catalogue: https://t.co/Jdl73fSAx6 #BergerPaintsIndia #PaintYourImagination #Dalgona pic.twitter.com/zRjxXEMgV7

— Berger Paints (@BergerPaintsInd) April 2, 2020