Burger King is allowing local independent restaurants to use its Instagram

Recently, it had encouraged people to go buy from rival McDonald’s.

Burger King UK has announced it will let independent restaurants in the UK use its Instagram account for free because it is clear they need all our support.

Many parts of England including its capital London entered tier 3 restrictions; the toughest restrictions to contain a share resurgence of Coronavirus cases.

As per gov.uk, “Hospitality settings, such as bars (including shisha bars), pubs, cafes, restaurants, and social clubs must close except for takeaway, delivery and click and collect services.”

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A post shared by Burger King UK (@burgerkinguk)

Burger King UK’s caption on social media read, “They need you more than ever!”

If the "friends from the hospitality industry" want Burger King to share their signature dish on Instagram, they have to post it with #WhopperAndFriends.

People were all praise for this initiative:

Kudos @BurgerKing simply awesome. I’m not normally a burgers gal but once this is all over I may just be giving you a shot. Well played. 👏👏👏

— MrsH (@madzip) December 14, 2020

Well done, what a great way to help support local businesses in need.

— Sage UK (@sageuk) December 15, 2020

Owner of a creative agency here 👋🏽 if any of these independent restaurants need social content to make the most of this opp - we @riseatseven will do it too (for free)

Not every independent restaurant has creative social skills inhouse to know what to do to here #heretohelp

— Carrie Rose (@CarrieRosePR) December 14, 2020

This isn’t the first time the American fast-food restaurant chain took a step to call for attention towards the hospitality sector.

We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6

— Burger King (@BurgerKingUK) November 2, 2020

On 3 November 2020, it posted a message on its social media handles where it urged people to “order from McDonald’s”.