Brands pun on Amazon Prime's Paatal Lok wave...

The crime thriller series released on Amazon Prime on May 15 has provided content to netizens and brands to create memes.

The Amazon Original series – Paatal Lok has been in talks since its release on the OTT platform on May 15. The crime thriller has provided content to netizens and brands to create memes – especially its opening dialogue – “Ye ek nahi teen duniya hai. Sabse upar swarg lok, jisme devta rehte hain. Beech me dharti lok jisme aadmi rehte hain. Aur sabse niche paatal lok, jisme keede rehte hain…”

Brands across categories are sharing creatives built around the same on their social media handles highlighting their unique selling points.

Here's a look at some of these creatives:

View this post on Instagram

Humne yeh whatsapp pe padha tha 🔥

A post shared by Tinder India (@tinder_india) on May 17, 2020 at 2:01am PDT

View this post on Instagram

Hair so perfect, every look is a style statement! 😍✨ Leave it to Vega for gorgeous locks in every lok. 💁 . #pataallok . #trending #trendingnow #grooming #hairstyles #Vega #VegaBeauty #BeBeautiful #BeVega #FunTime #hairstyles #hairchallenge #quarantinelife #hairexperiments #vegahaircare

A post shared by Vega Beauty (@vegabeauty) on May 20, 2020 at 8:42am PDT

View this post on Instagram

Well, that's how we have always liked! #PataalLok

A post shared by Manforce Condoms (@manforceindia) on May 18, 2020 at 7:39am PDT

View this post on Instagram

They said lockdown, I heard lokdown @primevideoin #PaatalLok

A post shared by Swiggy (@swiggyindia) on May 16, 2020 at 8:29am PDT

View this post on Instagram

You know where you are ;) #PaatalLok #Aatmnirbhar #Manforce

A post shared by Manforce Condoms (@manforceindia) on May 20, 2020 at 11:13am PDT

View this post on Instagram

Always lok for a woofadar dost in difficult times. If a dog loves a man, he's a good man. If a man loves a dog, he's a good man. Ye fact hai, maine WhatsApp par nahi padha hai. 🐶 . . #PaatalLok #Lockdown2020 #QuarantineAndChill #amazonprimevideo #primevideo #QuarantineStories #HomeDelivery #pataallok #Essentials #DogLovers #dogloversofinstagram #petsupplies

A post shared by Dunzo (@dunzo_it) on May 18, 2020 at 7:35am PDT

Grih-Lok is the safest!#GrihLokIsTrending#StayHome#StaySafe pic.twitter.com/YbIRbPejDA

— Mumbai Police (@MumbaiPolice) May 19, 2020

View this post on Instagram

Isliye toh daily #LudoLakhpati Tournament chalta hai! 🎲⠀ .⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #playgames #paytmfirstgames #playandwincash #lockdown #ludo #paytm #gaming #pataallok #primevideo

A post shared by Paytm First Games (@paytmfirstgames) on May 20, 2020 at 5:12am PDT

View this post on Instagram

Swarg ho ya #PaatalLok, Tanginess ka Tyaagi na banein! #Masterji #MasaledaarShow

A post shared by Pulse (@passpass_pulse) on May 20, 2020 at 2:05am PDT