Dunzo, Sony Sports, Mumbai Indians were among the brands who came together to appreciate Cadbury Dairy Milk's revamped ad.
Advertisment
When Mondelez India launched a revamped version of their iconic 'dancing girl' ad, social media went into a tizzy. The original ad showed a woman eating Dairy Milk, praying as her cricketer friend is playing, on the verge of a century. The revamped ad shows a woman cricketer on the pitch, batting while her male friend waits anxiously with the other spectators.
The original ad was launched with the intent of positioning Cadbury Dairy Milk as a delicacy that adults could also consume. While women in ads at the time were prim and proper, it was the first time we saw a woman dancing with reckless, celebratory abandon.
Some brands decided to join the conversation and congratulate Cadbury Dairy Milk and Mondelez for making such a progressive campaign. The ad was seen as striking a balance between nostalgia and being woke in the right measure and here are some of the tributes that brands paid to the new ad on Twitter.
/afaqs/media/agency_attachments/2024-10-10t065829449z-afaqs_640x480.png)
/afaqs/media/member_avatars/b19bc90752f22463c21493ea40ad04dd26b32ea4045d163717734c0181e00e52.png )
Follow Us/afaqs/media/post_attachments/6b079ddacb63dce3a059e6aeb9820ba33c5ab755c2a65791d6610e6a404e4ef7.png)