JioCinema collaborates with ShareChat & Moj to showcase sports content

This partnership will help JioCinema engage with consumers of regional content by being present on their preferred social platforms.

JioCinema has announced its partnership with social media platform, ShareChat and short-form video app Moj, offering consumers brand-new avenues for a wide collection of sports content including the TATA WPL, the TATA IPL, Indian Super League, and the 2024 Olympics. This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits.

ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms. They will also get a peek into unheard tales, anecdotes, and conversations from dressing rooms, narrated by JioCinema’s iconic experts who until recently rubbed shoulders with current players across different teams.

JioCinema has democratised the way sports content is consumed in India by offering multi-lingual commentary, multi-cam viewing, 4K feed, making the viewing experience more immersive and dynamic. Moj is today India’s largest homegrown pure short video platform, revolutionising SFV for tier 2 audiences bringing authentic regional content, the latest technology including Dolby vision and offering innovative monetising avenues like virtual gifting for its creator community.

“As we continue our endeavour to make digital omnipresent for sports content consumption through JioCinema, this partnership will take our efforts far and wide across the breadth of the country,” said Viacom18 Sports Head of Strategy, Acquisitions & Partnerships Hursh Shrivastava. “ShareChat and Moj will not only bring a newer audience but also scale to our regional presentation across multiple languages.”

“We're thrilled to partner with JioCinema to bring the excitement of premium sports from around the world, including the TATA WPL, TATA IPL, Olympics, and Indian Super League to ShareChat & Moj. Short-form video has come a long way in India and this collaboration marks a significant milestone in our journey to offer diverse and engaging content to our 325 million+ users,” said Gaurav Jain, chief business officer at ShareChat & Moj.