Conde Nast Traveller plans to ramp up digital activities

The niche magazine plans to touch more people in India through the digital platform in 2013.

Conde Nast Traveller, the magazine that targets affluent travellers in India, aims to reach more people through the digital platform using mobile applications and social media.

This was revealed by the magazine at a ceremony held in Gurgaon, NCR to give away the Conde Nast Traveller awards. This was the second edition of the awards, which recognise excellence in various categories such as Leisure Destinations, Best Hotels, Best Cruise, Best Airports, Best Flights, Best Upcoming Destinations and others.

Divia Thani Daswani, editor, Conde Nast Traveller, says, "We look forward to ramp up our already existing digital activity in the forthcoming year to increase our presence to the next level. We have been doing well but there is a need to do much more and explore wider horizons."

She adds that activities will be launched to engage with readers on digital applications, through websites and social media, apart from print campaigns.

Conde Nast already has 'Vogue Stylist' and 'The Luxury Guide to India' apps on the BlackBerry platform, which give updates on the latest fashion and new places to visit.

The group brings out four magazines in India, including Conde Nast Traveller, Vogue, Conde Nast GQ and Conde Nast Architectural Digest.

Alex Kuruvilla, managing director, Conde Nast India says that the four magazines of Conde Nast India family reach nearly 1.3 million people across the board and have built a good brand presence across the country. Lauding the success of Conde Nast Traveller, he adds that the magazine is seen as the last word in the travel world and aims to promote Indian shores across the globe.

Daswani, along with Kuruvilla, gave away the awards at the ceremony.