DDB Mudra Max appoints Sanjay Shukla as president, OOH and experiential

He will be based at the agency's Gurgaon office.

The DDB Mudra Group has appointed Sanjay Shukla as the new president – OOH & Experiential, DDB Mudra Max. He will be based at the agency’s Gurgaon office and will report to Madhukar Kamath, Group CEO and managing director, DDB Mudra Group. Shukla will partner Aneil Deepak, head of ideas, DDB Mudra Max to lead the agency’s OOH & Experiential verticals.

Shukla has an experience of nearly two decades in experiential marketing, entertainment, sports marketing, talent and art, activation, and events. In addition to specialising in identification of market opportunities and their conversion to active revenue centres, he has also helped establish brands across the industry. Prior to this, he had a long stint as the COO at Percept One.

Commenting on the appointment, Kamath says, “Shukla’s track record and credentials are impeccable. I like his enthusiasm and zeal. He comes in at a time when the OOH and Experiential teams have won some marquee businesses and delivered outstanding work over the past two quarters. I look forward to the exciting times ahead.”

Deepak adds, “Like in cricket, great partnerships centre around people with differing skill sets and a common goal. In Shukla, I see that partner. As a Mudra veteran, I also respect people with long stints.”

Commenting on his appointment, Shukla says, “I have always admired the work and the growth at DDB MudraMax. The opportunity to partner with Andee and grow the Experiential and OOH businesses exponentially, is a challenge that I look forward to’’.

Shukla has worked on brands like Wrigley, Canon, The Times of India, Tetrapak, Reckitt Benckiser, Apollo Tyres, ICICI Bank, Kotak Mahindra, Reliance, VLCC, Bharti AXA, HDFC Life Insurance, and Bihar Tourism.

The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is an integrated marketing communications and services network. Operating out of 15 cities, the DDB Mudra Group has a roster of clients in the fields of advertising, media planning and buying, digital and data-driven marketing, technology, health and lifestyle, OOH, retail design and visual merchandising, experiential marketing (promotions, events, rural), trade marketing, youth marketing, content creation, strategy and design consultancy.