Madison's Partho Roy named managing director, Publicitas OOH India

In his previous assignment Roy was vice-president East and West, at Madison OOH (Platinum).

Publicitas has appointed Partho Roy as managing director. The media and marketing services company has reformed its structure for the Asia-Pacific region. In order to align its services more closely with the complex Asian market, the company has decided to split its structure into two regions. Henceforth, North Asia and Australia will be run out of Hong Kong, while Southeast Asia and India out of Singapore.

As part of the effort to adjust the company's structure to changing market trends, Publicitas OOH in India is transitioning to an agency model. The appointment has been made to ensure a swift shift. Roy has an experience of nearly 20 years in the OOH business. His previous role was that of vice-president East and West at Madison OOH (Platinum), during which he worked with brands such as Tata Indicom, Idea Cellular, Berger Paints, Peerless, Airtel, Samsung, PepsiCo, JSW, and Spencer's.

India and Southeast Asia will be overseen by Singapore-based, regional managing director Lee Walsh. He joins Publicitas from Carat where he was regional director. Walsh has an experience of 14 years in digital marketing at agencies and internet start-ups. His digital expertise has been awarded by DMA Echo, Media Federation and IAB Australia.

"I am certain our new de-centralised structure in Asia-Pacific will be beneficial to advertisers, agencies and media owners alike", says global CEO Jorg Nurnberg. "It allows us to respond quickly to local market trends. Walsh and Roy are experienced managers who have proved their merit in the past. They lead fantastic teams who will continue to improve client and media owner services," he adds.

Publicitas is an international marketing services company operating in more than 25 major markets. It provides advertising solutions through targeted and effective media and offers access to quality audiences across all media channels globally. The company's multimedia solutions include bespoke campaign management and implementation, reaching premium audiences through the extensive global portfolio of quality, news media, digital platforms that include mobile, video, social and transparent in-house programmatic solutions, luxury magazines, outdoor spaces, television and radio networks, and inflight media. Mediascope Publicitas, Publicitas Publishing, Matrix Media in India and Asia and Adnative in Europe are sister companies.