Madison OOH wins Tata Motors account

The account was bagged by the agency's specialist unit Platinum Outdoor, following a multi-agency pitch.

Madison OOH, the outdoor arm of Madison World, has won the outdoor mandate for the Tata Motors passenger vehicle business. The account has been bagged by the agency's specialist unit Platinum Outdoor, following a multi-agency pitch.

Commenting on the win, Delna Avari, head, marketing communication and services, passenger vehicle business unit, Tata Motors, says, "Madison OOH is one of the most creative media outdoor agencies and we are happy to have it as our media outdoor partner."

Avari further adds, "Tata Motors is at a defining juncture in its evolution as it gears up to disrupt the passenger vehicles' industry with path-breaking offerings and exciting marketing campaigns. With the combination of our innovative campaigns and the immense expertise at Madison OOH, we are sure to stir up the outdoor space with some very interesting visual branding displays."

Speaking about the win, Dipankar Sanyal, chief executive officer, Platinum Outdoor, says, "We feel proud and happy to be associated with Tata Motors. This was one of the most coveted pitches of 2015 and winning it at the end of 2015 gives us greater impetus for an excellent 2016. With our planning process and use of planning tools, creative thoughts and efficiency in buying, we were able to demonstrate the value that Madison OOH brings to the table."

Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, activation specialist Madison IES, rural specialist Anugrah Madison, Out-Sel and Entrust. The Madison OOH Group handles clients such as Samsung, Asian Paints, Kotak, Omkar, Marico, Raymond, Toyota, ITC, Aircel, and Idea.

Tata Motors is an Indian automobile company with operations in the UK, South Korea, Thailand, South Africa and Indonesia.