Dipankar Sanyal is now CEO of Madison's Platinum Media

Jayesh Yagnik takes over as COO of Madison Outdoor Media Services (MOMS).

Madison OOH, the outdoor arm of Madison World has announced a re-structuring of its senior management team that will come into effect from November 1. As part of the same, Dipankar Sanyal, the current COO of MOMS has been promoted to CEO, Platinum Outdoor. For the record, Sanyal has over 20 years of experience in OOH and has been with the agency for the last 11 years. Before joining Madison, he worked with Vantage, Out-Sel, Portland, Zenith Media and RK Swamy.

Meanwhile, Jayesh Yagnik, the current COO of MOMS, West and South has been elevated to COO, MOMS with national responsibility. Yagnik comes with over 15 years of experience and has been with MOMS for 12 years now. He joined the agency as an assistant manager and transformed the agency's West branch. Also, Neeraj Ved, the current GM of MOMS West, has been promoted as vice president, MOMS West and South. Ved has been with the agency for almost 10 years and joined as a management trainee.

Krishnendu Ghosh, the current vice president, MOMS North and East, has been promoted to national head, buying for Madison OOH. Ghosh comes on board with a total outdoor experience of 15 years, of which 13 have been with Madison.

Saumen Roy, GM, Madison IES, has been elevated to vice president, Madison IES. Roy has been with the agency for the last five years. Before joining Madison, he worked with JWT, Ogilvy, 360 degrees and Linterland.

Speaking about these changes, Soumitra Bhattacharyya, CEO Madison OOH, says, "At Madison, we are a meritocracy and strongly believe in recognizing and rewarding our home grown talent. The strong leadership team we have now put in place will help Madison OOH delight its existing clients by establishing new benchmarks in service and quality standards and achieve aggressive growth as a by product."

The Madison OOH team is further going to be empowered with Vikram Sakhuja, Group CEO, Madison Media & OOH who took charge last week (October 19, onwards).