Philips lights up Lalbaugcha Raja

Various capacities of bulbs have been used to showcase a fully-lit Mushak and Om to make visitors aware about the range of Philips LED bulbs.

Ganesh Chaturthi, the ten-day long festival celebrated in Maharashtra with much fervour is an occasion for people to pay their respects to Lord Ganesha and also come across unique activities organised at several locations across the city including the Lalbaugcha Raja pandal.

Owing to the fact that Lalbaugcha Raja is the most popular venue among devotees in Mumbai during the festival, Philips, the electronics brand, has put up a unique innovation made with 6,380 Philips LED bulbs at the same location, beginning September 17. The grand, techno-artistic structure comprises a thirteen-foot-long Mushak, who is supposed to be Ganesha's carrier, along with a twenty-six-foot long Om, in the colours of brand Philips.

The objective of the activity is to highlight the fact that Philips LED now comes with Duramax technology which offers longer lasting brightness. The detailing of the structure has been done to showcase that Philips LED bulbs are available in multiple power outputs, across a variety of colours and various layers of brightness to suit consumers' needs.

In the installation, different lumen capacities of Philips LED light bulbs have been used, ranging from 0.5 watt to 4 watts. In total, an approximate 15 kilo-watts of power is being consumed on a daily basis in Lalbaugcha Raja pandal, owing to his installation.

This innovative display has been conceptualised, designed and executed by psLIVE, the experiential marketing division of Dentsu Aegis Network.

Commenting on the installation, Keshav Chandorkar, national head, rural markets, psLIVE, says, "The objective of the installation is to provide an actual 'touch and feel' of Philips LED bulbs, which come along with Duramax technology, to the visitors. They can see the installation right after they enter the mannat line in the pandal as the bright display is sure to be noticed by anyone coming here."

Last year too, Philips had created an eye-catching 'modak' made up of Philips LED bulbs at the same venue. The brand has been leveraging its LED product range as it believes that most people in the 28+ age group, both male and female, are gradually shifting from using CFL lights to LEDs.