Signpost India wins digital OOH mandate for MSRTC

Signpost will provide a platform for travellers to consume travel related information, location centric advisories and public broadcast messages.

Signpost India, an out of home advertising agency, has tied up with Maharashtra State Road Transport Corporation (MSRTC), and created digital advertising opportunities in the OOH space in Maharashtra, at eighty premiere locations across the state including Mumbai, Konkan, Desh, Khandesh, Vidarbha and Marathwada.

As part of the mandate, Signpost will work towards providing a platform for travellers to consume travel related information, location centric advisories and public broadcast messages. Claiming to have over 70 lakh commuters every day at these ambient locations, with the help of per second based pricing and centrally controlled OOH technology, advertisers can utilise the opportunity by bringing out some new innovations in their campaign style on the Signpost digital network.

Careful attention has been given while installing media at congregation points at main waiting areas and near various counters. Furthermore, traditional OOH media options are also the part of mandate, including scrollers, product showcase, neon signs, electronic signs, information boards, way finding signs and mandatory signs.

Commenting on this development, Dipankar Chatterjee, managing partner, Signpost India (formerly known as Cartel outdoors), says, "Signpost strongly believes that technology shall play a vital role in the OOH scenario of the country in coming years. OOH offers the opportunity to evolve content in real time, reduce turnaround time, centrally controlled content delivery and monitoring, and support for rich video content. MSRTC and Signpost share the vision of leveraging technology to create revenue for the state, provide a wonderful tool to interact with citizens, as well as provide a platform for new ideas in the advertising space."